2h business-idea diagnostics

...is fast brutal shaking and check-up whether your aiming and focus is set.
Results are:
* List of unanswered questions, perhaps answers
* What's the best possible outcome you're after
* Aiming and focus re-calibration
* Nudge to start moving or at least to assemble a plan at least
* To analyse idea, service, product, business via pragmatic outsider's eyes.
* Up to 1-2 participants.
* Workshop up to 2h.
1) Clarity and knowledge, if there is something to go after for;
2) What's the size of effort and is that what you really want;
3) Decision to go on with full throttle or take steps backwards or to proceed with more preparations.
YES, the idea flies.
NO, no point to spend time on it, next idea please.
OK, but it requires more preparations and additional supprt.

In 2h we define your WHY, WHAT, WHEN and
set your aiming and re-calibrate your focus


Why you do it what you do - is exit as an option possible at all


What you chose as a problem to be solved for whom


When you start acting and what's the result you're expecting

Aiming & Focus

Aiming & focus, action plan, consistent activity

How do I work?

I am not after free pen pals dreaming of a brighter future or wanting to express their frustration about politics or World coming to an end because some people. That’s waste of my time. 

My aiming and focus is to understand whether your idea flies high.
If not then am I able to help you to make it fly using my knowledge, experience, contacts. 
If flies then are you about to jump off or keep on flying as a captain.

I help startuppers and entrepreneurs putting in my brain, knowledge, experience, contacts as a paid job and my results are as good as my clients let me to. To get best possible outcomes we gotta be brutally honest from day one. Unless it’s gonna be a waste of my and your time. 
The breaking point is usually at 1h:42m in my case. Yet it’s been also 2 months before we had a huge breakthrough.

DO NOT PROCEED, if you’re not ready to contribute!

This IS NOT a training!
This IS pragmatic and honest analysis of your idea!

There are millions of trainings in the internet. Take your time, google it and watch in youtube.
You don’t need me to hold your hands.

Unless you’re looking for someone who is proactive and thinks for you with you in your context trying to figure out best possible strategies for you. Then this is for you.

2h business-idea diagnostics

  1. 2h meetings online.
  2. 1-2 participants.
  3. 340€+VAT cost.
  4. Risk free – if I can’t help, I do not charge.
  5. Results are aiming & focus what are your specific next steps.

    If still in doubt, then book a free meeting instead.

What have I done you wonder

All our conversations with my clients are and remain confidential.
As I am not sharing your details, am I not sharing any details of my other clients.

But, I could share you some success stories.
Or look at who has trusted me within last 30 years.

Why you need to take action today

  1. Because my future will not become better itself for sure.
  2. Because I am responsible for my family, relatives and employees.
  3. Because, actually it’s awesome to do big things.
  4. Because I can do a lot good with my earned money.
  5. Because I’ve postponed the change for too long and realise I gotta do it anyway some day.

  6. Because enlonging the agony would improve nothing.

  7. Because, actually, I crave for a change.

What's the worst that could happen

  1. I clearly understand my today’s choices and I might get out of overwhelming distress.
  2. I know these questions I need to investigate deeper in order to make better choices.
  3. I discover my uncomfort zones and I evolve faster therefore.
  4. Someone will show me something I haven’t been ready for or haven’t been able/capable to see myself.
  5. I discover my current business doesn’t allow me to use my fullest potential and I can start planning my career sooner.

How does Mikk know

Rapid growth

Mikk has experienced rapid growth and rapid decline, both survived few times. Decline was lame, very lame. Growth hid other threats in it. When we grow by MRR, all the banks wanted to give loans blindly, yet I had no cash to pay taxes on-time as everything was used to grow and to purchase new machinery which ROI was 3 months. Would I make better decisions today? Absolutely.

Rapid decline

In 2009 we had a period when each next month income declined by 30% for 6 months in a row. We had to make hard calls, fast, what to cut off, what to pause, where to keep on investing, to stay alive, to pay salaries, taxes, debts, to fulfill obligations we had taken in front of clients, not to fall back in competition in speed, to discover and win new niches faster, more cost efficiently.


I tend to see stuff pragmatically without blinding love filter towards my product/ service/ business. I see business, opportunities, obligations around the product/service. Entrepreneurial experience makes me expert as venture designer, builder, executer and strategist. For 20+ years I learnt to look further, deeper and see wider as business analyst, product owner and infosystem designer for clients as well as for ourselves building IT products.


I had my last bigger exit in 2019 right before COVID hit the World. Since the as a mentor, advisor and coach for startups, entrepreneurs, businesses in different accelerators and programs I have learnt the most from my own bad choices back then. To teach you gotta be hell of the good learner yourself at first. Am still learning

What, Why vs How

Experts of specific fields tend to help peaople telling them "how". For me that question comes after we have found harsh truth about "what" and "why". For me these questions lead to bigger impact much faster. Let's change the course of a fish rather to train its wings work harder longer.

Program & Results

Fake it till you make it - IS NOT my vocabulary. I have a program and I adjust it according to specific client needs. 90% of cases have got significant jump in their growth. Sometimes fast, sometimes huge.

Now. What are you waiting for?

If you will not initiate the change in your life and would not take the first step, then who?

Book your 2h online meeting for 340€+VAT to check-up your business idea AND YOU CAN START BUILDING YOUR FUTURE.

30+ aastat


5 - 500x



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